The Moore Resource and Strategy Group

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Key Team Members

Director Advocacy and Strategic Planning

Introducing Tanisha "Patience" Peer – Advocacy and Strategic Planning Leader

The Moore Resource and Strategy Group proudly welcomes Tanisha "Patience" Peer, a dedicated advocate and strategist who leads our Advocacy and Strategic Planning Departments. With a lifelong commitment to justice and equity, Patience has been a beacon of hope and change for countless individuals and communities.

A former radio host, Patience used her platform to amplify the voices of marginalized communities, tackling critical issues such as women’s rights, education, gun control, housing equity, and human rights. Her ability to engage, inform, and inspire made her a powerful force in the fight for systemic change.

However, it was the devastating loss of her beloved nephew, Danari, to traffic violence that reignited her passion for advocacy. Realizing that her voice, leadership, and strategic approach were more vital than ever, Patience recommitted herself to fighting for safer streets, systemic accountability, and real, sustainable solutions.

Though she had previously stepped back from community work due to policy failures and the lack of solution-based approaches, her impact remained undeniable. The initiatives she spearheaded proved the power of actionable change, reinforcing the importance of policies that empower communities rather than hinder them.

Now, as a key leader within The Moore Resource and Strategy Group, Patience brings unwavering drive, strategic insight, and deep compassion to her work. She fights for Milwaukee’s most vulnerable communities, ensuring that every individual is treated with dignity, fairness, and humanity.

For Patience, advocacy is not just a profession—it is her calling. With the heart of a lion and the resilience of a warrior, she remains steadfast in the fight for justice, safety, and accountability, ensuring that no voice goes unheard and no community is left behind.

Director of Legal Compliance:

Introducing Steve Burnside

The Moore Resource and Strategy Team is proud to welcome Steve Burnside as Co-Director of our Legal Department and a key member of our Strategy Team. A seasoned author, credit specialist, and legal mind, Steve brings a wealth of expertise in criminal, contractual, and procedural law, along with a steadfast commitment to justice, financial empowerment, and community advocacy.

As a paralegal and dedicated advocate, Steve has spent years empowering individuals and businesses, offering expert guidance on credit restoration, legal procedures, and financial literacy. His deep understanding of the legal system and hands-on approach have made him a trusted resource for those seeking justice, financial stability, and strategic solutions.

A passionate advocate for justice, Steve has played a pivotal role in exonerating individuals who were wrongly convicted, working tirelessly to uncover the truth and navigate complex legal systems on their behalf. His expertise in criminal law and procedural justice has led to life-changing outcomes for individuals failed by the system, reaffirming his dedication to equity and fairness.

Beyond his legal work, Steve has been instrumental in guiding individuals through financial hardships, helping them rebuild credit, achieve stability, and access new opportunities. His expertise in contract law has also provided businesses and individuals with the protection and knowledge needed to make sound financial and legal decisions.

Now, Director of our ParaLegal Department and an integral part of the Strategy Team, Steve brings his strategic thinking and vast experience to strengthen the organization’s mission in business development, political strategy, and justice reform. His leadership will help drive impactful solutions that transform communities, protect rights, and create pathways to success.

With a results-driven mindset and a reputation for excellence, Steve Burnside continues to be a powerful force in legal advocacy and financial empowerment, helping individuals and communities build stronger, more sustainable futures. His addition to the Moore Resource and Strategy Team further solidifies the team’s commitment to justice, accountability, and systemic change.

Director of Grief and Trauma Support

Introducing Mickey Critton – Director of Grief and Trauma Support
Paralegal, Grief Counselor, Minister, and Community Advocate

The Moore Resource and Strategy Group is honored to introduce Mickey Critton, a dedicated paralegal, grief counselor, and advocate whose remarkable journey exemplifies resilience, transformation, and service.

After spending nearly two decades in prison, Mickey emerged with a renewed sense of purpose—determined to rebuild his life and uplift others. His transition into a career as an arborist reflected his commitment to nurturing and preserving life, a powerful metaphor for his personal transformation. But his dedication to service runs even deeper. Having become a minister years before, faith became his guiding force, helping him navigate both personal struggles and the opportunities to serve his community.

Mickey’s faith was tested in the most devastating way when he lost his son to gun violence. Rather than allowing grief to consume him, he turned his pain into purpose, becoming a fierce advocate for families facing similar tragedies. He has worked tirelessly to support those who feel unheard, offering both emotional support and strategic solutions to address systemic failures.

Now, as Director of Grief and Trauma Support with the Moore Resource and Strategy Group, Mickey brings his unique perspective as a survivor, father, minister, and legal advocate to the fight for justice and systemic change. His ability to connect deeply with those he serves—offering compassion, guidance, and legal insight—makes him an invaluable asset to our team and the communities we support.

Mickey’s leadership in grief and trauma support extends beyond individual cases; he is actively working to develop programs that provide long-term healing, advocacy, and resources for those impacted by violence and systemic injustice. His ability to navigate both legal and emotional complexities ensures that families receive the support they need to heal, reclaim their power, and fight for justice.

Mickey Critton is more than a survivor; he is a pillar of strength, hope, and justice, dedicated to helping families heal, find closure, and push for meaningful change.

About Us

About Our Founder

Shawn Moore – Community Advocate, Organizer, Consultant, and Podcast Host

Shawn Moore is a dedicated community advocate, organizer, and consultant with a strong history of leadership in grassroots activism, political strategy, violence prevention, and community justice. His expertise spans union organizing, policy implementation, coalition-building, and public safety, making him a key figure in Milwaukee’s advocacy landscape.

Political and Community Organizing

Shawn began his career in 2012 as a union organizer, playing a pivotal role in policy advocacy and wage reform. He was instrumental in launching the Fight for $15 movement in Milwaukee, pushing for economic justice and fair wages. In 2014, he transitioned into community organizing with a focus on violence prevention, co-founding multiple organizations dedicated to public safety, justice, and advocacy.

His political experience includes serving as campaign manager for James Methu’s mayoral run and later becoming part of former Mayor Tom Barrett’s team in 2016. During that time, Shawn played a key role in introducing David Bowen to Milwaukee residents, significantly increasing voter turnout in crucial districts that led to Bowen’s election victory. His extensive and collaborative relationships with local, county, and state public officials continue to make him an influential connector in political and community spaces.

Violence Prevention and Justice Advocacy

As a co-founder and leader of several violence prevention initiatives, Shawn has worked on numerous cases where families sought justice, contributing to convictions and exonerations. Under his leadership, Neighbors H.O.O.D.(Helping Others Obtain Direction) Ambassadors played a integral role in Milwaukee achieving a 30% homicide reduction over a two-and-a-half-year period. His work has also led to the shutdown of businesses involved in fraudulent activities and public safety threats, including one establishment responsible for millions in food stamp fraud and another that was closed after multiple violent incidents, including a homicide.

Business and Community Relations

Shawn has been a strong advocate for local business development, assisting entrepreneurs in securing licenses and permits while also working with families to resolve disputes. His ability to connect people, foster collaborations, and build coalitions has made him a sought-after specialist in community development and advocacy. Additionally, he has trained law enforcement officers on community relations and collaboration, helping bridge gaps between police and the neighborhoods they serve.

The Birth of Moore Strategy and Resource Group

Recognizing the need for strategic solutions to community issues, Shawn gathered some of the brightest minds in advocacy, policy, and development to form the Moore Resource and Strategy Group. This consulting firm is dedicated to providing innovative solutions for community engagement, political strategy, business development, and violence prevention, leveraging the collective expertise of its members to drive impactful change.

Personal and Media Engagement

Beyond his advocacy work, Shawn is a podcast host, sharing insights on community issues, culture, and policy. A dedicated mentor, he has guided dozens of men who have gone on to achieve success in various fields. He is also a proud father of six young men embodying the values of commitment, leadership, and family.

With an unwavering commitment to justice, economic equity, and community empowerment, Shawn Moore continues to be a driving force for positive change, leveraging his experience and relationships to create lasting impact.

Our history

Why Shawn Moore Launched His Consulting Business

After an unfortunate incident Shawn Moore found himself questioning his purpose. A lifelong advocate for the voiceless, he now faced an unjust attempt to silence his own voice. His deep commitment to the community—one that had shaped and guided him as a youth—had made him a target. The experience forced him into a period of reflection, but it did not break his resolve.

After five years away from community work, tragedy struck when Shawn’s nephew was murdered. This devastating loss reignited his passion for advocacy, but with a renewed focus on solution-based organizing. No longer just fighting against injustice, he was determined to build strategies and resources that create real, lasting change. From this vision, The Moore Resource and Strategy Group was born.

Shawn’s consulting firm is a direct response to the challenges he has faced and overcome. It is a vehicle for empowering communities, guiding organizations, and developing strategic solutions to tackle issues ranging from violence prevention to business development and political strategy. His personal journey—from activism to adversity and back to leadership—fuels The Moore Resource and Strategy Group: to build stronger, more connected, and solution-driven communities.

Our mission

At The Moore Resource and Strategy Group, our mission is to empower leaders, organizations, and communities with the strategies, tools, and advocacy needed to win elections, drive policy change, enhance public safety, and build stronger, more just communities.

We believe in grassroots power, strategic organizing, and data-driven solutions to create lasting impact in politics, public safety, labor rights, and business accountability. Through our work, we help candidates secure victories, train law enforcement to build public trust, hold businesses accountable, and mobilize communities for meaningful change.

Our approach is simple: Strategize. Mobilize. Transform.

About The Moore Resource and Strategy Group

At The Moore Resource & Strategy Group, our mission is to empower leaders, organizations, and communities with the strategies, tools, and advocacy needed to win elections, drive policy change, enhance public safety, and build stronger, more just communities.

Our approach is simple: Strategize. Mobilize. Transform

At The Moore Resource & Strategy Group,

Our vision is to create thriving, empowered communities where leaders, organizations, and individuals have the tools and resources to drive meaningful change, promote justice, and build a safer, more equitable society.

We strive to be the go-to resource for political strategy, public safety, crisis mediation, and community advocacy, helping transform challenges into opportunities and ideas into action for lasting impact.

JUST A COUPLE OF ACCOMPLISHMENTS

Campaign Manager for James Methu – Successfully advised and strategized for a grassroots mayoral campaign, helping an unknown candidate gain visibility and build political credibility.

Mobilized new voters, built key coalitions, and introduced the candidate to influential community leaders, leading to a decisive election victory for County Supervisor Who Became State Rep–

Connected Candidates with Community Leaders – Played a critical role in introducing political figures to influential activists, neighborhood organizers, and stakeholders, ensuring broad-based support and grassroots engagement.

Co-Founded Programs That Decreased Homicides by 30%+ – Developed and implemented community-based safety initiatives that significantly reduced violent crime rates through advocacy, intervention, and coalition-building.

Advocated for Public Safety Policy Changes – Successfully worked with city officials, law enforcement, and policymakers to introduce community-led safety solutions, traffic violence prevention strategies, and de-escalation training for first responders.

Trained Police to Build Public Trust – Designed and led training programs for law enforcement , helping them improve community engagement, de-escalation tactics, and trust-building efforts.

Closed Two Businesses Involved in Illegal Activities – Played a leading role in the revocation of licenses for two businesses that were harming the community by facilitating illegal gun and drug sales. Helped close business being investigated for millions in fraud

Secured Meetings with City Officials & District Attorneys for Families in Crisis – Successfully arranged high-level meetings between families affected by crime and top decision-makers, ensuring their cases received attention and action.Helped Businesses Strengthen Community Relations – Assisted ethical businesses in developing partnerships with local communities, improving their public image, policy compliance, and engagement strategies.

Expanded the Fight for $15 in Multiple Cities – Helped grow the movement in Milwaukee, Nashville, and Los Angeles, organizing low-wage workers, mobilizing strikes, and influencing policy changes.

Led Union & Worker Advocacy Campaigns – Trained organizers, educating workers, and executing negotiation tactics to secure better wages and working conditions.

Worked to Strengthen Worker Protections Designed long-term worker advocacy initiatives that ensured sustained protections, fair pay, and corporate accountability.

Successfully Mediated High-Stakes Conflicts – Intervened in complex legal and political disputes, bringing families, community leaders, and policymakers together to negotiate fair solutions.

Advocated against bias in the criminal justice system, calling out prosecutors who misuse their power, and bringing attention to cases of unjust prosecution.

Organized High-Impact Community Walks & Protests – Created and led large-scale community actions, helping neighborhoods bring attention to safety issues, policy concerns, and political injustices.